The TraumaNB campaign was designed to promote sports
and recreation safety during the spring months, for
individuals and communities in New Brunswick.
I led the campaign strategy creating the visual identity with
bold typography of the campaign name that was crucial to
garner public attention because of its resemblance to the
familiar starting command in sports—"Ready, set, go".
The campaign was promoted through its own landing page
in the TraumaNB website and social media creatives.