Campaign Design
SaveEnergyNB
SaveEnergyNB is an initiative by NB Power offering
programs and incentives to help residents and businesses
reduce energy consumption, lower costs, and minimize
environmental impact.
SaveEnergyNB is an initiative by NB Power offering programs and incentives to help residents and businesses reduce energy consumption, lower costs, and minimize environmental impact.
I had the privilege of leading a 3-month campaign for this
initiative, developing customized illustrations tailored to
each sector and transforming them into short motion graphic
videos. The campaign strategy spanned both digital
platforms and out-of-home placements—including billboards,
radio spots, and Cineplex ads—ensuring a wide and
impactful reach.
I had the privilege of leading a 3-month campaign for this initiative, developing customized illustrations tailored to each sector and transforming them into short motion graphic videos. The campaign strategy spanned both digital platforms and out-of-home placements—including billboards, radio spots, and Cineplex ads—ensuring a wide and impactful reach.
Created while part of The Details team.
Client
NB Power
My Services
Campaign strategy
Motion Graphics
Illustrations
Digital + OOH Assets
Industry
Electricity generation,
transmission, and distribution
Year
2024
SOCIAL MEDIA CAROUSEL
